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Monday, September 6, 2010
WVTF, the Roanoke-based public-radio powerhouse, has extended its reach into the state with RADIO IQ, an all news and talk station now airing in Richmond at 92.5 FM. The signal is in its test stages for the next two weeks, says WVTF general manager Glenn Gleixner, but it can be heard from Short Pump to the airport, according to anecdotal reports.

RADIO IQ, which broadcasts such popular programs as The Diane Rehm Show and Talk of the Nation in the western part of the state and in Charlottesville, also offers Morning Edition and All Things Considered, NPR news programs that air on WCVE 88.9 FM. Although the highly popular news shows do not air at exactly the same time on the two stations, there is considerable overlap. During breaks in the national broadcasts, WVTF's reporters, which include two based in Richmond, will deliver regional news.

Gleixner notes that although this schedule "looks competitive," in fact, WVTF "wants to work with WCVE to enhance public radio" in the region. He urges Richmonders to continue to make donations to WCVE.

RADIO IQ's programming is similar to that broadcast on WCVE's high-definition radio station, which also airs BBC news reports, Diane Rehm and Talk of the Nation. The difference is, most Richmonders can pick up the HD-2 station only on the Internet, because high-definition radios make up a small percentage of radios sold in the United States. Like other technological advances at first, HD radios are expensive, often costing hundreds of dollars, although prices are gradually decreasing. With its presence on the FM dial, RADIO IQ stands to gain many more listeners than its HD counterpart.

WVTF, which is affiliated with Virginia Tech, purchased the 92.5 FM frequency from a religious radio company in April 2009, but it needed a Richmond tower to bounce off the repeater signal from Charlottesville. It now shares a site on the Clear Channel tower on Basie Road with a radio station from Liberty University. Gleixner notes that WVTF has a couple of kinks to work out with the signal — once in a while, Washington, D.C.-based WAMU bleeds through — but he expects it to be stabilized by the end of next week.

I've got a call in to WCVE president and CEO Curtis Monk to discuss WVTF's entry into the market, and I'll update this post when I hear back from him.

UPDATE: I spoke with Curtis Monk this afternoon. He says that WCVE was aware of WVTF's entrance into the Richmond radio market, although not the specific timing. As for the programming overlaps between RADIO IQ and WCVE's high-def station, he notes, "They take what we have available [and] make it available to a different group of people." At WCVE, however, "we're more focused on doing what we do well." That means giving listeners more value in local news content, Monk says.

When asked if he feels WVTF is intruding on WCVE's territory, Monk demurred: "I can't speak for what WVTF is trying to do." Monk then asked if my listening habits would be affected by RADIO IQ; I said yes, I'd probably listen to Diane Rehm's show, which I listened to regularly when I lived in Northern Virginia and Charlottesville. Ever the public-radio cheerleader, he told me it's good for local listeners to have such options.


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